Experience
Sage Growth Partners, Senior Director, Digital Marketing
May 2023 - Present
As the Senior Director of Digital Marketing at Sage Growth Partners, I oversee the development and execution of comprehensive digital marketing strategies for both our clients and corporate marketing initiatives. Aligning digital efforts with organizational objectives, I ensure a robust online presence by collaborating with cross-functional teams to seamlessly integrate digital initiatives into broader marketing plans and campaigns.
I am responsible for the end-to-end management of paid media campaigns for health tech clients, coordinating channels such as social media advertising, paid search, and display advertising. Utilizing data-driven insights, I focus on optimizing campaign performance to achieve maximum return on investment (ROI).
In addition, I develop and execute social media strategies for clients, ensuring consistent brand messaging and engagement across multiple platforms. By implementing innovative social media campaigns, I drive audience growth and enhance overall brand awareness.
I manage website updates and enhancements for clients, collaborating with web development and design teams to ensure a seamless and user-friendly online experience. Implementing effective SEO strategies, I work to improve website visibility and organic search rankings.
In the realm of analytics and reporting, I utilize advanced tools to track and analyze key performance metrics. I provide regular reports to stakeholders, accompanied by data-driven recommendations for continuous improvement. Staying ahead of industry trends and competitor activities, I proactively adjust digital strategies to maintain a competitive edge.
I am also involved in the development and optimization of email marketing campaigns, ensuring effective segmentation, personalized content, and measurable results. By implementing best practices for email deliverability and engagement, I maximize the impact of our email marketing efforts.
As a seasoned leader, I take pride in guiding and inspiring the broader Sage team. I foster a collaborative and innovative work environment where team members are empowered to take ownership of their responsibilities and develop their skills. Through mentorship and coaching, I ensure our team consistently delivers exceptional results, exceeding client expectations.
Building strong client relationships based on trust and collaboration is a cornerstone of my role. By proactively understanding each client's unique challenges and goals, I provide strategic recommendations and deliver exceptional client experiences that drive satisfaction and foster long-term loyalty.
By continuously tracking the effectiveness of our digital marketing initiatives and refining strategies and tactics, I strive to achieve outstanding results and surpass client objectives in the healthcare technology industry.
–
Philips, Digital Integration Lead
May 2021 - May, 2023
As the Digital Integration Lead at Philips, I managed the integration of all digital assets and activities of newly acquired companies, including but not limited to philips.com, the marketing automation platform (e.g., email, web forms, lead processes with CRM leads), social media, and paid media channels such as SEA, paid social campaigns, and display advertising for mergers and acquisitions (M&A).
I worked closely with other digital marketers and marketing stakeholders to deliver a seamless digital integration into the Philips ecosystem. I managed the digital integration timeline, maintained a list of deliverables, and provided regular updates to stakeholders. I also collaborated with external vendors to ensure that all digital projects and assets were integrated into Philips' ways of working in a timely manner.
In this role, I played a supportive part in ensuring the success of all existing and planned digital marketing campaigns throughout the integration period, utilizing available digital resources within the Philips organization.
–
Philips, Digital Lead
January 2018 - May 2021
I planned and executed all digital campaigns across the Population Health Management organization. I designed, implemented, and launched marketing automation campaigns via Pardot, engaging with over 100,000 prospects. I was responsible for ongoing nurture campaigns, engaging with CXOs, various organization types, and based on specific needs. I measured and reported the performance of all digital marketing campaigns and advertising, assessing them against goals (ROI and KPIs). I managed a digital advertising budget exceeding $1 million, leading to the highest lead generation for the PHM business group. I consulted with various groups within Philips to optimize digital campaigns and developed new ways of working to increase efficiency.
I identified trends and insights, then optimized spend and performance based on those insights. I managed social strategy and social advertising for the PHM business group. I collaborated with agencies and other third-party vendors. I evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate. I analyzed results to ensure those insights were integrated into current and future strategies.
–
Philips Wellcentive, Senior Manager, Digital & Design
August 2016 - January 2018
In my role as Senior Manager of Digital & Design at Philips Wellcentive, I planned and executed all web SEO/SEM, marketing databases, email, and social media campaigns across the organization. I was responsible for the digital integration plan following our acquisition by Philips, resulting in one of the quickest integrations of all digital assets in Philips' acquisition history. I managed branding and design for the Philips Wellcentive brand.
I measured and reported the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs). By identifying trends and insights, I optimized spend and performance based on those findings. I designed, built, and maintained our social media presence, and collaborated with internal teams to create landing pages, forms, and marketing emails to enhance user experience.
I worked closely with agencies and other third-party vendors, evaluated emerging technologies, and provided thought leadership for adoption where appropriate. I analyzed results to ensure that insights were integrated into current and future strategies, continuously improving our digital marketing efforts.
–
Wellcentive, Digital Marketing Manager
April 2015 - August 2016
In my role as Digital Marketing Manager at Wellcentive, I planned and executed all web SEO/SEM, marketing database activities, email campaigns, and social media initiatives across the organization. I designed, built, and maintained the company's social media presence. I measured and reported the performance of all digital marketing campaigns, assessing them against our goals.
By identifying trends and insights, I optimized spending and performance based on those findings. I collaborated with internal teams to create landing pages, forms, and marketing emails to enhance user experience. I worked closely with agencies and other third-party vendors. I evaluated emerging technologies and provided thought leadership and perspectives for adoption where appropriate.
–
Greenway Health, Marketplace & Web Strategist
January 2011 - April 2015
At Greenway Health, I managed a $1 million website redesign, collaborating with several stakeholders within the company and an external web design firm to launch the website without any delays. Working alongside the business development team, I launched a brand-new Greenway Marketplace ("app store") for all Greenway partners.
I was responsible for the long-term planning and ongoing programs for the main corporate site, as well as other company sites and online portals. I ensured that website content was up-to-date, complete, and accurate. By monitoring all website traffic using Google Analytics, I prepared analytics reports that guided marketing decisions based on the best-performing strategies. I also created and designed various graphical elements for web and print while maintaining brand consistency.
